Trying to build a strong marketing strategy that will help improve your businesses overall perception and increase your bottom line? Through this interactive and informative Marketing Strategy Workshop, current and future business owners will learn the basics of marketing, the key platforms to utilize when marketing, and the tools they can use to engage their clients and grow their sales. We will discuss the advantages of a number of different marketing outlets, such as, digital media, website,
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Trying to build a strong marketing strategy that will help improve your businesses overall perception and increase your bottom line? Through this interactive and informative Marketing Strategy Workshop, current and future business owners will learn the basics of marketing, the key platforms to utilize when marketing, and the tools they can use to engage their clients and grow their sales. We will discuss the advantages of a number of different marketing outlets, such as, digital media, website, google marketing, traditional marketing, guerrilla marketing, and PR. We will also cover tips on how to utilize each platform effectively, how to capitalize on paid advertising and lead generation, and go through the steps for creating your marketing strategy.
During this workshop you will learn:
· Identifying your target audience
· Basics of social media
· Tips on creating your brand
· Advice on building a basic user friendly website
· Tools for using Instagram, Twitter, LinkedIn, and Facebook
· What the differences are in paid advertising
· Best practices with lead generation for sales
· Understanding the Analytics
· Having a consistent marketing plan that can evolve
· Effective Content Creation
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