At present, the United States is facing a national emergency as it grapples with the COVID-19 pandemic. Cultural organizations are closed to the public as much of the country is under stay-at-home orders. IMPACTS is collecting data on intentions to visit cultural entities, the types of organizations that may experience greater demand upon reopening, what people say will make them feel safe visiting again – and many other metrics. During this presentation, IMPACTS will share timely and pressing data to aid in informing strategic direction to maximize engagement upon reopening.
Presented for the New World Symphony and South Florida Cultural Institutions. Register in advance for this webinar: