You serve on the staff of a local performing arts organization. A press release was tweeted from a local environmental group stating that your theatre’s plumbing system is leaching untreated waste into the community’s waterway. While the press release is inaccurate, season ticket holders and donors are demanding answers. And, the organization’s Twitter handle is blowing up. You have an interview with the editor of the state newspaper in five minutes. What do you say? What do you do?
As professionals rise through the ranks, they will face issues that thrust them into the spotlight and threaten organizational reputation. A recent study found that 9 in 10 business leaders (94%) admit that the executives in their organizations need more training in core communication disciplines, such as reputation management and strategic communication. Are you prepared? This class reviews elements of strategic communication that are essential before, during and after crisis events. It examines how your organization can best prepare to respond to crisis and restore organizational reputation.
Instructor: Kathleen Donohue Rennie