Miami Arts Marketing Project is a high impact series curated for the arts and creative ecosystem that provides the discovery of the latest trends in marketing, innovation and exploration of innovative partnerships and new audiences.
Engage and be inspired by local and national experts. You’ll walk away with practical tips on creating a culture of innovation, injecting storytelling into your communications, empowering your outreach and increasing engagement.
AM IGNITE TALK OR KEYNOTE: ACTIVATING YOUR AUDIENCE WITH CREATIVITY
Mica Scanlin, Another Limited Rebellion
Your organization creates cultural experiences that make meaningful connections between people. Creative practice changes lives and builds resilient, powerful organizations. Learn tips from a changemaker in how to engage your audiences and members and grow your creative muscle.
AM ACCELERATOR SESSION: POWER UP YOUR BRAND
Session Leader: Krista Kellogg, Center Content
Take a deep dive into understanding your brand to know how it influences your audience, funders and patrons. Does your brand reflect your organization’s identity across all touchpoints: website, social media, collateral, invitations and email messaging? This interactive session will take your brand on a speed date to analyze what’s working and what can improve to create a bond with your audience and patrons.
Leyden Rodriguez Cassnova, Fulano
PM IGNITE TALK OR KEYNOTE: REACH CUSTOMERS ONLINE WITH GOOGLE
Pamela Smart, Google
Google is one of your essential digital marketing tools. Learn how customers find your organization online and tips to promote effectively with SEO and smart campaigns with Google Ads.
PM ACCELERATOR SESSION: ROAD MAP TO DIGITAL MARKETING
Session Leader: John Copeland, Greater Miami Convention & Visitors Bureau
Click. Click. Done. In our digital world, people are connected like never before. Knowing your brand and knowing what tools and resources you have to tell your story is the key to success in today’s experience economy. From your website to your social media platforms to email marketing and video this session will explore the spectrum of tactics and tools and provide solutions to delivering smarter, more personalized messaging. The session concludes with an impactful interactive.
Ann Nuñez, Inreact
Giovanni Insignares, Insignia Media
Cortada Projects PLAN(t), Another Limited Rebellion, Spread Your Wings, Miami Loves Arts
REGISTER FOR THE FULL SERIES TO GAIN ACCESS TO:
LAB 1: Corporate Pitch Session, February 25, 2020
LAB 2: Media in the Spotlight Session, March 31, 2020
LAB 3: Roundtable Round Up, April 28, 2020
One on One Consultation with an Arts Marketing Professional (new for 2020!)
New for 2020, MAMP Breakfast Club Series offers elevated, more technical conversations with industry leaders in a round table format. Exclusively for MAMP Masters Parters. Contact Ana Padron at firstname.lastname@example.org for details on how to join.