Jan 22 2020
Miami Arts Marketing Project

Miami Arts Marketing Project

Presented by Arts & Business Council of Miami at Adrienne Arsht Center for the Performing Arts

Engage and be inspired by local and national experts. You’ll walk away with practical tips on creating a culture of innovation, injecting storytelling into your communications, empowering your outreach and increasing engagement.

 

MAMP Conference Schedule:

 

AM IGNITE TALK OR KEYNOTE: ACTIVATING YOUR AUDIENCE WITH CREATIVITY

Mica Scanlin, Another Limited Rebellion

Your organization creates cultural experiences that make meaningful connections between people. Creative practice changes lives and builds resilient, powerful organizations. Learn tips from a changemaker in how to engage your audiences and members and grow your creative muscle.

AM ACCELERATOR SESSION: POWER UP YOUR BRAND

Session Leader: Krista Kellogg, Center Content

Take a deep dive into understanding your brand to know how it influences your audience, funders and patrons. Does your brand reflect your organization’s identity across all touchpoints: website, social media, collateral, invitations and email messaging? This interactive session will take your brand on a speed date to analyze what’s working and what can improve to create a bond with your audience and patrons.

Speakers:

Octavia Yearwood

Leyden Rodriguez Cassnova, Fulano

PM IGNITE TALK OR KEYNOTE: REACH CUSTOMERS ONLINE WITH GOOGLE

Pamela Smart, Google

Google is one of your essential digital marketing tools. Learn how customers find your organization online and tips to promote effectively with SEO and smart campaigns with Google Ads.

PM ACCELERATOR SESSION: ROAD MAP TO DIGITAL MARKETING

Session Leader: John Copeland, Greater Miami Convention & Visitors Bureau

Click. Click. Done. In our digital world, people are connected like never before. Knowing your brand and knowing what tools and resources you have to tell your story is the key to success in today’s experience economy. From your website to your social media platforms to email marketing and video this session will explore the spectrum of tactics and tools and provide solutions to delivering smarter, more personalized messaging. The session concludes with an impactful interactive.

Speakers:

Ann Nuñez, Inreact

Giovanni Insignares, Insignia Media

INNOVATIVE INTERACTIONS

Cortada Projects PLAN(t), Another Limited Rebellion, Spread Your Wings, Miami Loves Arts

REGISTER FOR THE FULL SERIES TO GAIN ACCESS TO:

LAB 1: Corporate Pitch Session, February 25, 2020
LAB 2: Media in the Spotlight Session, March 31, 2020
LAB 3: Roundtable Round Up, April 28, 2020
One on One Consultation with an Arts Marketing Professional (new for 2020!)
New for 2020, MAMP Breakfast Club Series offers elevated, more technical conversations with industry leaders in a round table format. Exclusively for MAMP Masters Parters. Contact Ana Padron at ana@artsbizmiami.org for details on how to join.

 

 

Dates & Times

2020/01/22 - 2020/01/22

Location Info

Adrienne Arsht Center for the Performing Arts

1300 Biscayne Blvd., FL