As an individual, trying to keep your creative dreams alive during this major shift in society seems impossible. It’s not. What you have available to you right now is social media. By either starting new, or improving upon what you already have, you can keep yourself ‘present’ in the now virtual world.
Let’s be honest, most of us are shoved into the deep end of the responsibility pool when it comes to representing ourselves on social media, and we are mostly undereducated and overwhelmed, so let’s break down what you should be considering, with our ‘creative person’ filter on.
If you do one favor for yourself today, follow this link and give them your email in exchange for this extremely comprehensive guide to social media for visual artists and READ IT, even if you aren’t a visual artist. Most of the information can be extrapolated to include other types of creative pursuits.
Both Facebook and Instagram have powerful dashboards that show you whether what you’re doing is having any lasting effect (ex. people ‘engaging’ with your posts, like feeling inspired enough to comment vs. just liking it and moving on)
Social media often turns into a constant call to ‘Come to my show!’, but you’ve probably figured out that’s ineffective, if you aren’t also providing content people want to interact with. So how do you motivate them to actually be your fan? Here’s where to do some of that:
The same options for webinars we listed above apply here for the teaching artist or performer.
Do you already have your own teaching practice and a website that accepts payments? Great. Record your lessons, and upload them to a cloud service, like dropbox or Google Drive. Once someone purchases your lesson(s) you can send them a link to download the files.
Here’s some teaching Wordpress plugins you might find useful, even though they’re not designed specifically for teaching art:
This platform is specifically for teaching creative pursuits:
These are essentially ‘drag and drop’ site builders, specifically for teaching things online. The idea being that once you’re done deciding the initial site structure, you can focus on creating content for your course(s) instead of worrying about maintaining the software side of your site :
This is a legitimate concern, but you do have the power to protect your work if you register it. You cannot file an infringement if the work is not registered with the US Copyright Office.
The enigmatic question of ‘how’ is not going to be conquered by us, but we can offer up some suggestions and opinions from those that specialize more in this topic than we do:
We know that this adjustment is not a slight shift for the arts & culture industry, it is nothing short of moving a mountain. Our work and our worlds revolve around gathering people together and creating connections.
While nothing will replace that, the online work you are investing your time in now should not be an act of submission, but an act of defiance. Once these digital tools are put in place, they will only promote inclusivity and extend the reach of opportunity. Lay the foundation.
ARTSOPOLIS as a company fosters arts and cultural engagement through related website development, hosting, maintenance, and consulting services. Website>