Please keep in mind that due to COVID-19, events should be verified directly with the organization prior to attending.
In partnership with Broward Cultural Division’s Public Art & Design Program, Mad – a creative solutions firm – is seeking to commission multiple artists or artist collectives to create innovative 3D projection mapping designs for nighttime projections on three or more building facades in downtown Fort Lauderdale, located in Broward County, Florida.
Artists selected will join Mad for a-1-day residency to learn how to create 3D projection mapping videos. Artists participating in the residency will receive an introductory class on 3D projection masking and will be invited to submit 2-3 designs to the Cultural Division’s Public Art & Design team for final selection. The project culminates in an event where the selected artworks will be projected in downtown Fort Lauderdale.
If selected, the video projections will be displayed in fall 2020.
The project may include sound components to accompany the 3D projection mapping and should reflect social distance measures and themes.
– The residency will take place the first week of September.
– The project’s final physical display period will be determined by Mad and the Public Art & Design Program.
Downtown Fort Lauderdale between S. Andrews Ave. and Las Olas Boulevard.
Art Project Budget
Artists selected for the 1-day residency will be awarded $1,000, if their 3D projection mapping art is selected, they will receive an additional $4,000.
We suggest artists create 2-3 projections to be submitted following the residency for final approval and selection.
The 1-day residency will take place at Mad office in Dania Beach and will follow appropriate social distance measurements.
Selected artists will give Mad and Broward County the right to display, exhibit, and publicize the artwork for non-commercial purposes and may be required to sign a waiver granting such rights.
This Call to Artists is open to professional artists eighteen years of age or older, residing in Florida. Artists working in any media may apply. This project will be of particular interest to artists experienced with video projection, film, and animation.
Broward-based artists are highly encouraged to apply.
Mad manages the application process. An Artist Selection Panel (Panel) will review the applications. The Panel includes a member of the Public Art & Design Committee, arts professionals, and community representatives. Applicants will be shortlisted based on the excellence of previous work, as demonstrated by the visuals and other submission materials.
Mad reserves the right to re-issue this Call to Artists, to reject any and all responses to this Call, and to reassess and negotiate the design proposal with any qualified artist selected for this project.
Sofia Bastidas, Curator
Selection Committee Members
John Sandell, Linda Flynn, Cathy Donnelly, Ibett Yanez, Ed King, Taryn Nicoll, Phillip Dunlap
Mad is a full-service advertising, marketing, public relations and production hub of innovators, artists and techies, shifting consumer culture through positive brand experiences. We build creative solutions to deliver strategic business goals. From international brands to local grassroots movements, Mad has the experience for every kind of business.
The agency was founded in 2001 and now has over 100 full time, multi-disciplined employees whose talents include: graphic design, web and mobile app development, public relations and event conceptualization, copywriting, animation, videography, and virtual reality and augmented reality development.
Mad is locally owned and operated, with our headquarters in downtown Fort Lauderdale, and satellite offices in Miami, New York, Minneapolis, and Bentonville. We provide our clients with proprietary consulting on every project and pride ourselves on our 24/7 customer service approach.
In 2016, Mad opened a warehouse providing local artists with free access to studio facilities without the constraints of leases and contracts. Through this process, several artists had the opportunity to focus on their creative work and make use of a Cyclorama Wall (Infinity wall), VR, AR, and photography equipment.
The Broward County Public Art & Design Program was established in 1976. The purpose of the program is to contribute to the enhancement of the built environment through the commission of works of art that create a sense of place, that improve the visual environment for the citizens of Broward County, and that advance the missions of the County departments where the projects are situated. Commissioned artworks are the result of a dynamic interaction between selected artists, the local community, and constituent groups during the design phase of each project.
The Broward County Public Art & Design Program is recognized with distinction in national and international circles. In 2017, two public artworks received Community Appearance awards from the City of Fort Lauderdale. In 2002, four of Broward County’s public artworks were selected among an international ensemble of some of the world’s finest public artworks and listed in the Australian publication, “Designing the World’s Best Public Art”. Broward County Public Art & Design Program is a national leader in developing model public art policies and best practices, and producing exemplary public artworks synthesizing design excellence. Broward County has received seven Americans for the Arts Year in Review awards for public art, “an indicator of the program’s outstanding commitment in advancing art and design”, said Liesel Fenner ASLA, former manager of Public Art Network for Americans for the Arts. Broward County public art installations include works by: Clyde Butcher, James Carpenter, Carl Cheng, George Gadson, Duane Hanson, Chris Janney, Lorna Jordan, Patricia Leighton, Gary Moore, Barbara Neijna, Jody Pinto, Ray Olivero, Beth Ravitz, Martha Schwartz, Ned Smyth, Ritsuko Taho, Liam Gillick, Miles Coolidge, Roberto Behar and Rosario Marquardt, Sarah Morris, Sam Gilliam, Vanessa Till Hooper, and Alice Aycock.
Broward County was established in 1915. The early agricultural characteristic of the county was transformed in the 1970s when mid-rise and high-rise development replaced farmland. Today, over 1.95 million people live in the County’s 31 municipalities and municipal service districts, as well as the Seminole Tribe of Florida reservation. Broward is one of five counties in Florida where minorities constitute the majority. It is included in the South Florida tri-county metropolitan area comprised of Broward, Palm Beach and Dade counties, with a combined economic force of over 6 million people. The county’s total land area is 1,322.8 square miles. The eastern one-third of the county is concentrated a developed, urbanized area, and the western two-thirds is undeveloped, protected wetlands and the Everglades. Among Broward County’s interesting characteristics are the many hundreds of miles of canals; the highest point is 29 feet above mean sea level; numerous seasonal residents; 12.5 million annual tourists; and the third largest cruise port in the world. The climate is sub-tropical (75.4F average annual temperature) with wet summer and fall, and dry spring and winter seasons.