The Digital Marketing Coordinator assists the Digital Marketing department by translating and integrating business and department objectives into successful digital/online marketing initiatives that create awareness and drive revenue.
Essential Duties and Responsibilities
Design and administer creative, sales-driven, accurate, targeted, and effective email marketing campaigns using various software tools (HTML editors, Ticketmaster tmMessenger, DreamWeaver, query-builders, Excel, tm360, etc.)
Share ownership of the website CMS, including event creation with entails placement of images, copy, promotions and multimedia to websites as needed.
Assist Ticketmaster Account Manager marketing functions, including marketing information on Ticketmaster.com.
Create socially engaging posts across the Broward Center’s social networks as well as monitor and listen to the engagement of the channels.
Monitor industry and competitors’ use of digital media for benchmarking purposes.
Contribute to the digital marketing strategies.
Work with the Digital Marketing Managers and Director to set and work towards professional development goals and actively engage in the Performance Appraisal process.
Required Knowledge, Skills, and Abilities
Thorough understanding of Adobe Creative Suite, with expertise in PhotoShop, Illustrator and DreamWeaver and Microsoft Office Suite.
Ability to apply image optimization techniques and familiarity with common file formats (pdf, gif, jpeg, tiff, eps, etc).
Knowledge of marketing concepts and strategies in the live events and performing arts industry.
Knowledge of Ticketmaster products and services preferred.
Able to communicate effectively at the corporate level, both verbal and written, in English.
Able to work effectively and positively with others.
Able to multitask, organize and prioritize while maintaining a positive attitude and communication.
Able to work a flexible schedule including nights, weekends and holidays as events require.
Required Education and Experience
Associates/BA/BS: Marketing, Advertising, Computer Information Services, Management Information Services, Design preferred.
If you are interested in this opportunity, please submit your resume to: firstname.lastname@example.org.