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The Artist as an Entrepreneur Institute (AEI)

Presented by Broward Cultural Division at ArtServe

June 5-June 26, 2011

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The AEI is an artist-focused course of study designed to assist individual artists of all disciplines (visual, musicians, writers, media, theater, performing arts) by cultivating and advancing their business skills, and is designed at strengthening their operating infrastructure and expanding their businesses. To date, 250 South Florida artists have graduated from the Institute. AEI will be offered as 18 classes convening during full-day sessions (9:00 am – 6:00 pm) on June 4, 11 & 18, and a Business Plan Clinic and Workshop on June 25, 2011 (9:00 am – 2:00 pm). 

 

Registrants will receive an AEI course book, an indispensable resource for artists. Developed by CPAC, the course book features exercises and readings to prepare for each session, and is tailored to the specific needs of artist entrepreneurs.

 

The Business Plan Clinic guides participants through preparation of a simple business plan, an essential tool for any artist. In addition, participants will learn how to work effectively with lenders to obtain financial support through the Artist Micro Credit Program, a community-based revolving loan program, designed to assist resident Broward County practicing professional and emerging artists.

 

Designed to help artists operate in the marketplace more successfully, the AEI course curriculum covers all aspects of developing an artistic business. It helps artists identify and develop their personal brand, develop strategies for communicating with target markets, raise capital and identify a variety of tools for protecting one’s work legally. "Taking the AEI course was the best thing I could have done for my art career, and esteem as an artist, says AEI graduate Liora Davis. “I can't recommend it highly enough."