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Marketing for the Independent Artist: How to Advance Your Career and Build Your Business

Presented by Broward Cultural Affairs at ArtServe

March 27, 2010

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Marketing for the Independent Artist: How to Advance Your Career and Build Your Business presented by Deborah Obalil Saturday, March 27, 2010- 9:00 AM – 4:00 PM. ArtServe Inc., 1350 East Sunrise Blvd. Fort Lauderdale. The workshop will encourage artists (all disciplines) to take control of their own marketing by learning what it can and can't do for their careers. Participants will learn how to define targets and objectives based on overall career goals, how to construct a solid marketing strategy based on those objectives and how to make it a success, as a team of one (or 2 or more, if you're a collaborative). Participants are encouraged to bring examples of their work and/or existing promotional materials for hands-on exercises and critiques aimed at improving their branding, messaging and overall marketing before the end of the workshop. Questions around how best to communicate in this age of social media, place-based targeting and OnDemand entertainment will also be addressed. Arts marketing strategist, Deborah Obalil has fifteen years experience as an arts marketer, manager and organizational development specialist. Obalil is a regular faculty member of the Artist Professional Toolbox, an annual professional development program for visual artists presented by the Arts & Business Council of Greater Boston, and she was the Executive Director of the Alliance of Artists Communities, an organization dedicated to the advancement of America’s creative vitality through supporting the field of artists’ communities, residencies and retreats. Seating is limited, register early. The fee for the Saturday workshop is $25. (8:30 a.m. check-in). To RSVP, go to the direct link - https://patronsecure.com/bccd/events.cfm; or through the Broward Cultural Division website at - www.broward.org/arts and click on “Workshops.” For more information, please call Adriane Clarke, grants specialist, 954-357-7530, E-mail: aclarke@broward.org.